Composers Behaving Badly

We've talked a fair amount about institutionalized bad behavior, but composers are also guilty of many bad behaviors ourselves, especially when it comes to how we present ourselves in our professional bios. I think we can all agree that writing a bio is pretty overwhelming. I can remember the first time I sat down and really thought about constructing mine for my website. What a horrible process! You don't want to sound too modest, because then nobody will take you seriously. But you also don't want to sound too overblown (although, unfortunately overblown bios are sometimes--often?--taken more seriously than modest ones). So how do you find a happy middle ground that makes you sound like a professional and not a braggart? I think the answer lies in avoiding flowery language and ambiguity, as both of these writing styles often lead to misleading and exaggerated claims.